Aqualisa executive summary magallon


Aqualisa executive summary magallon

Aqualisa Quartz Swot Analysis issues in the case 1. Aqualisa has to decide its channel strategy which channel to choose from trade shops, showrooms, DIY sheds, or plumbers to increase salesproduct promotion strategy how to promote new productand product positioning strategy how to position products in a segment.

Most of the plumbers are conservative and historically hesitant to any electronic devices in showers.

Aqualisa executive summary magallon

So how should Aqualisa convince and make these plumbers accept Quartz showers? Whether it In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to be perfect in every aspect, they cannot make a relative progress in U.

Quartz is designed to solve all the troubles that exist in U. It provides efficient and reliable water pressure and temperature, needs less space in bathroom, has a stylish looking and is easy to use and install.

Although Quartz leaps all other This Harvard Business School case is an excellent K shower market. This product solves the poor pressure, varying temperature, hard to install and other problems for customers.

During the field tests, it was received many positive reviewers. To change a marketing strategy or not is a key issue that Rawlinson Management is interested in generating sales momentum, and is willing to rethink their marketing strategy but not their pricing.

The three options they are facing are to target consumers Mixer Shower Valve This shower is very innovative and solves problems of Plumber and end customer beyond expectation. Rawlinson has the following questions to solve How to generate sales momentum?

Aqualisa executive summary magallon

Was the problem that the Quartz priced too The Company has been very reputed in the U. It had launched its premium brand Quartz in May The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied Avoid excavation.

Use independent plumber Distribution channel Trade shops Primary customer is plumber Shower buyers in U. Premium segment consist of people who mainly shop in showrooms. Their focus is on great service and high performance.

In standard segment, Customers rely on plumber recommendation and emphasize performance and service. Value segment are mainly customers who are primarily concerned with convenience and price. To consumers?Essay title: Aqualisa Quartz: Simply a Better Shower Case Executive Summary Situation Aqualisa Quartz, a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago.

Aqualisa spent 3 years and 5. this does not make the product not worth investing. If the Company could promote the sales of the product to atleast 50 units a day it will be able to achieve a break even within the next two years.

the Company could probably recover the amount spent on its research and development with a time period of years.5/5(1).

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Aqualisa Case Study At one point in the course, I indicated that the job I had was to make the complex simple, not the simple complex.

I also suggested that it was better if you answered my question rather than creating one of your own.

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Purpose of the Report. Aqualisa is UK’s leading shower selling company with 18% share in the market. However, due to certain market strategies the company is /5(K). 1) Aqualisa Marketing Plan Executive Summary ¡§What to do?¡¨ Harry Rawlinson¡¦s dilemma regarding the new innovative Aqualisa Quartz shower line should be considered an enormous opportunity instead of an enormous problem.

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