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Rubel Miah Marketing mix: This is a consumer based marketing strategy. Companies use this strategy to outperform their competitors by providing superior value to the customers.
We are going to discuss about the marketing mix of KFC which led them to huge success. He became a well-known personality throughout thousands of KFC restaurants or outlets worldwide. Food, fun and festivity are the success and what is KFC all about.
Leading the market since the inception, KFC provides the ultimate chicken meal for the chicken lovers all over the world. KFC has more than 11, restaurants or outlets more than 80 countries and territories around the world.
The reason why KFC is very successful is their effecting marketing strategy. A product is anything that can be offered to a market that might satisfy a want or a need. It offers special goods in different occasions.
For instance- when stock market fails or recession breaks out. It also offers special goods for the people of different regions.
List of some products offered by KFC are- Streetwise: Corn on the cob, Coleslaw, Fries Krusher: Soft wirl, Choamor, Brownie Sundae Price: Price is the any amount of money that customers have to pay while purchasing the products.
At the beginning stage KFC entered the market using market-skimming strategy. Their products were high price and targeted only to the upper class community.
But now have reduced the price of their product targeting all community level to penetrate the market.
The political and legal forces often affects the policies of KFC and eventually results in change of price that is due to imposing of taxes. We can compare the products price of KFC with other brands as well.The Marketing Mix: Product.
Products come in several forms. Consumer products can be categorized as convenience goods, for which consumers are willing to invest very limited shopping leslutinsduphoenix.com, it is essential to have these products readily available and have the brand name well known.
Kentucky Fried Chicken Four P¶s of Marketing mix. Introduction KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky.
KFC is a brand and operating segment, called a "concept" of Yum! Brands since when that company was spun off from PepsiCo/5(18). Current target market Segmentation KFC has divided the market of India into distinct groups of customers with different demands, tastes and behavior who require separate products or marketing mix.
In India the niche marketing is being used for particular classes of people.5/5(10). The 4P’s are Product which is the goods and service, Price, the value and product, Promotion where it aware the people about the product and Place where the distribution of the product occurs. The marketing mix of KFC contains all the 4P’s.
Kentucky Fried Chicken Marketing Strategy (English) HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum!
The marketing mix is generally accepted as the use and specification of the ‘four Ps’ describing the strategic position of a product in the marketplace. a. Product The packaging for KFC products. Let’s check out the Marketing Mix of KFC.
PRODUCT: Product Mix of KFC. KFC, an American fast food restaurant chain specializes in fried chicken. KFC’s original product is pressure fried chicken pieces, seasoned with Sanders’ recipe of 11 herbs and spices.